Multi-sided Market Platform

A market-sided market A two-sided market is a meeting place for two sets of agents who interact through an intermediary or platform. Getting both sides on board is fundamental for the development and success of each platform and to our understanding of the pricing strategies followed by market participants.

We propose a multi-sided platform for the sale of goods as outlined in the Zillerium white paper. Under our proposal goods content would be created by users who later would be rewarded as the content was used. Buyer and Sellers would interact on the platform to complete a sale. In later versions, the Zillerium platform would complete the entire transaction (ie take the payment too.) In earlier versions, we will refer the buyer to the seller via a link.

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Sales of goods: this is an exchange of goods based on a sales contract. To understand how the transaction completes, we will examine the buyer and seller motives.

Buyers will buy based on perceived value in their minds. They are influenced by advertising, brand weight, recommendations, reviews and many more factors. These influences are largely financed by sellers (directly or indirectly) and hence there is a bias in the sales process. There is now a shift from a push economy (in which users have information and products pushed onto them), to a pull one in which users collect data for themselves.

Sellers wish to lower costs as far as possible. Today selling online had high costs with low conversion rates (under 4 percent). Costs are in marketplace fees and advertising. These costs make selling very difficult for sellers.

We propose data content created by third party users in the form of best deals and product details. Hence buyers can get accurate information which is independent. Data creators will be rewarded as their data is used.

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Tokens are used to provide reward to people and companies who contribute the the platform. Users by uploading valuable data which is then used by others are rewarded with tokens. Sellers who sell well under competitive conditions also will be rewarded.

A token built under these values will allow expansion and a genuine economy to build on top of Zillerium. It also will elminate bias in information.

Useless information will be ignored. By assuring correct identities via uport or other systems we can identity real users and hence understand what is a real use of the data. Also in later versions the entire transaction will be completed at Zillerium (sale of goods) and hence we can measure seller performance accurately based on market conditions.

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A sales of goods process involves a buyer and seller forming a contract which has a consideration (legal term for benefit), ie the buyer gets the goods and the seller gets the payment. The contract itself falls under trading laws which impose duties on the buyer and seller. These duties do not end when the goods are delivered.

The way to ensure protection during the sales process is to adopt payment protection implementations. These are used already by VISA, Mastercard, ebay, paypal and many more payment platforms. Zillerium would use similar payment protections in later versions. The form of the protection would be via peer to peer insurance. We would in the early versions of Zillerium only link to a retailer site.

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One of the most significant problems in the developing world is a lack of infrastructure. This prevents self-sustainability for many of the inhabitants. This is however enormous potential in the developing world.

Zillerium even in its most basic form has a system for feedback about sellers which is independent since it is blockchain based. This will be the first step to providing buyer and seller confidence. Later versions can guarantee payments and allow trade to flourish. There is significant potential in many countries to embrace a multi-sided market platform to enable better market dynamics to form and hence to benefit more people than today.

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A large part of supply is seen in the contracts market. When large projects are done, such as hotels, office blocks; building ships, schools, hosiptals, and many more examples, the goods are supplied on a contract basis. That means sale itself takes place based on a complex spreadsheet of products and prices.

Currently this is done by a low and high administrative process. Zillerium can greatly improve the cost of contract quotes by providing in effect a global database of products.

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The blockchain ecosystem is still emerging. We propose using the Ethereum blockchain and ERC20 tokens. We also propose using Plasma to enure data volume may be handled.

By using these technologies we can scale at low costs and into a global infrastructure.

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Zillerium is by its nature a platform. Zillerium will not be delivering goods or engaging in a sales process. Even if Zillerium takes the payments, it will akin to a modern day card company.

There is significant opportunity for expansuon into business intelligence, payment protection, trade finance, reputation systems, and recommendation systems. Again, Zillerium would be a platform and these new systems would most likely be provided by third parties.

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